Brook & Whittle Acquires Digital Label Solutions


Brook and Whittle has announced the acquisition of Digital Label Solutions (DLS). Based in Yorba Linda, California, DLS specializes in the production of short-run digital printing of custom and complex pressure sensitive and shrink sleeve labels across a variety of growth-oriented end use markets.

Brook & Whittle is majority owned by private equity firm Snow Phipps Group, LLC. The acquisition furthers Brook and Whittle’s presence on the West Coast, following the firm’s previously announced acquisitions of Label Impressions in June 2020 and Tri Print in October 2020. The DLS acquisition is the seventh add-on transaction for Brook & Whittle since Snow Phipps’ initial investment in October 2017.

Similar to Brook & Whittle, DLS is focused on growth segments of the prime market, primarily digital pressure sensitive and shrink sleeve labels.  DLS’s operational footprint and production assets are highly compatible with Brook & Whittle’s digital printing strategy and further augment Brook & Whittle’s ability to serve its West Coast customers. DLS was founded by Sandy Petersen, Joel Marks and Susie Dobyns in 2006. DLS has developed a strong reputation for its expertise in short-run digital printing of complex prime labels.

DLS recently received its sixth Eugene Singer Award for Management Excellence from the TLMI, one of the North American narrow web industry’s most prestigious and highest honors. DLS’ current employees will continue with Brook & Whittle.

“DLS is a unique and exciting asset that we are very pleased to acquire. The DLS team has built an impressive business over the past 15 years, exemplified by high quality printing and exceptional service, and we look forward to welcoming them to the Brook & Whittle team,” says Mark Pollard, CEO of Brook & Whittle. 

“We are very excited to join the Brook & Whittle team,” comments Petersen, co-founder of DLS. “Brook & Whittle’s facilities throughout North America coupled with its West Coast focus will allow us to expand our offerings and to serve our clients in an even greater capacity.”

“We are thrilled to partner and align with DLS, and have great expectations for the opportunities that will come from our combined capabilities,” says Don Sturdivant, chairman of Brook & Whittle and operating partner at Snow Phipps. “DLS’ operational excellence in digital printing along with its ability to serve its robust customer base will integrate seamlessly into the broader Brook & Whittle network.”



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